Opinions differ on the components needed for an effective strategy but one well-known perspective is that of the US military, for whom a strategy must cover:
·
Ends – why are we doing this?
·
Ways – how are we going to achieve our aims?
·
Means – what resources will we use?
Companies can choose any number of objectives but Knowledge
management (KM) can inform both Ways and Means thus:
·
Ways
o
Increased collaboration
o
Innovation
o
Quality improvements
o
Higher productivity
o
Reduced costs
·
Means
Knowledge management (KM) can and should inform an
organisation’s strategy. Indeed, at
Knoco we believe every company should develop a KM strategy to support and
enable its overall business strategy.A KM strategy should include the following elements:
·
A vision – what will the future organisation’s
use of KM look like?
·
The scope of KM – what do we mean by KM and
where will it apply? (i.e. it’s not document or information management,
although those are related disciplines)
·
The business drivers – why are we doing
this? Examples might include cost
reduction, new product development, mergers and acquisitions, movement into new
markets etc.
·
Opportunities and risks – what initiatives are
underway to which KM can be aligned?
What potential threats exist?
·
The value proposition – what is the size of the
prize? How much value can be gained?
·
The critical knowledge areas – where should we
start?
·
Stakeholder management – who should be part of
this and how do we gain and maintain their support?
More information about Knoco’s KM strategy work can be found
on the Knoco
website here.
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